Let's get to know Mr. Craig

Let’s Get To Know Craig Campbell

Gold Medal Lecturer:

Leadership Expert——Craig Campbell (孔博)

Currently the head of the ILM Center in China, Kong Bo is also a gold medal lecturer at the ILM Leadership and Management Institute in the UK, and teaches MBAs at Shanghai University and the University of International Business and Economics. With an MBA in International Business from the UK and over 20 years of international experience in business, consulting, and talent development, he excels in cross-cultural communication and has a global outlook.

As a senior mentor for the American Association for Talent Development (ATD), Kong Bo has a strong theoretical and practical background in leadership development. He integrates international management concepts with Chinese enterprise realities and has trained numerous outstanding leaders, earning industry recognition and praise.

Craig’s Global Adventure

Craig’s career is like a global adventure movie, spanning North America, Australia, Asia, and the Middle East. He has accumulated extensive experience in the energy and resources industries. He founded his own company and has provided various leadership development projects for major companies including China National Petroleum Corporation (CNPC) and New Oriental (XDF).

In addition to teaching in the Global Executive MBA program at the University of International Business and Economics (UIBE) in Beijing, Craig is also a certified Master Trainer with the Association for Talent Development (ATD) in the USA and collaborates with the Institute of Leadership and Management (ILM) in the UK to bring leadership development solutions to China.

Why Did He Come To China?

It all started when he met a girl from Sichuan during his college days in Canada. They married in 2001 and went to China for a vacation the following year to visit her family and homeland. That trip was an eye-opener for Craig, and he fell deeply in love with the country. He promised his wife that they would eventually move to China. Today, he feels that moving to China was a very wise decision and is very fortunate to live happily in Beijing with his wife.

They have two lovely daughters who are fluent in both English and Mandarin. Now, they are studying in London, UK. The elder daughter is studying law at King’s College, while the younger daughter is studying computer game arts at the University of the Arts London. Although they have chosen completely different academic paths, Craig is happy that they can live in the same city.

Why Does He Value Soft Skills?

As a father and a university teacher,Craig understands the importance of a solid academic foundation for personal and professional development. Unfortunately, most schools focus too much on technical content and overlook the soft skills necessary for success, such as emotional intelligence, problem-solving, and leadership.

This gap in educational experience is a serious issue. Top universities have stated that excellent grades alone are not sufficient to select outstanding students; they particularly look for applicants with extracurricular activities and leadership experience. Additionally, many students are unprepared for the significant transition to university, especially when studying abroad, including academic English skills and the ability to quickly adapt to different teaching styles.